The NFL has done significant, possibly permanent damage to its brand by coming to the support of its players who have been protesting during the national anthem before games.
Recently, well-known NBA stars including Stephen Curry of the Golden State Warriors and LeBron James of the Cleveland Cavaliers have also taken to the media to try to attack President Donald Trump for chastising the protesting football players.
With the NBA season close at hand, the league is clearly worried that its players and coaches may decided to follow suit and protest the national anthem. To make sure that these players do not damage the league in the same way the NFL got damaged, the heads of the NBA just sent all players and coaches a stern reminder that they are required to remain standing during the anthem.
Said NBA Commissioner David Silver this past week, “We have a rule that requires our players to stand for the anthem. It’s been our rule for as long as I’ve been involved with the league, and my expectation is that our players will continue to stand for the anthem.”
Silver followed up his remarks by having deputy commissioner Mark Tatum release a memo to every single NBA team. In the memo, Tatum warned that “the league office will determine how to deal with any possible instance in which a player, coach, or trainer does not stand for the anthem.” He also stated that the individual teams “do not have the discretion to waive” the NBA’s clearly stated rule. Are you glad the NBA is clamping down in advance on basketball players who might protest?