One would think that by now, the NFL would recognize that they have a problem on their hands that won’t simply just go away. Though less players are kneeling for the national anthem, the fact that ANY player is still kneeling correlates directly to decreased viewership.
Once again, Sunday Night Football took a dip, as former football fans boycott the league by watching other programming or not watching anything at all.
The whirlwind NFL season of protests, outrage and ratings declines has flipped the script again — and then again. Up a touch in metered market results from last week, Sunday Night Football looks to be again clearly delivering a win for NBC, but as of now the game is down in the key ratings demo.
On a day that saw players protesting in various games, the New York Giants’ surprise Week 6 win over the Denver Broncos on SNF scored a 5.0/17 among adults 18-49 in the fast affiliates, with 14.42 million viewers. That’s a dip of 4% in the demo and a 3% decline in total sets of eyeballs from the comparable non-adjusted results of the October 8 matchup between the then-unbeaten Kansas City Chiefs’ and the Houston Texans. That 8:30-11:45 PM ET game went on to garner a 5.8/20 rating with an audience of 16.53 million in the final numbers, so we could see a similar bump for last night’s game.
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