Fox News host Laura Ingraham just returned from her vacation and scored an enormous victory over Parkland anti-gun activist David Hogg.
Mad World News reported that Hogg has been calling for advertisers to drop Ingraham ever since she mocked him for whining about not getting into the colleges of his choice last month. Twenty companies ended up submitting to Hogg’s nonsense and dropping Ingraham, including Jenny Craig, Nutrish, Hulu, TripAdvisor, Wayfair, Expedia, Nestlé, Johnson & Johnson, Office Depot, and Ace Hardware.
“The decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values,” Wayfair said in a statement. “We do not plan to continue advertising on this particular program.”
Despite all of this, however, Ingraham has just come out on top, as it has been announced that she has retained the top spot in cable news TV’s 10 p.m. ratings battle. In fact, Ingraham is doing so well in the ratings that companies that dropped her now have no choice but to come back to her show. Last Friday, Ace Hardware had said that it would be dropping Ingraham, but it has since reversed that decision. The brand blamed “incomplete information” for its decision to withdraw from Ingraham’s program initially.
“The information we had at the time of the initial request was incomplete and we apologize for that,” a spokesperson for the hardware chain told The Wrap. “We purchase time slots that target our audience on over 30 cable networks and news programs including Fox News, CNBC, CNN, and MSNBC.”
“Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program,” added the company. “We appreciate the different points of view from our customers, and believe people should be treated with respect and civility. At this time, we have not altered our current media schedule; however, we regularly review our media strategy.”
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